Recognise genuine WISA®-Trans by its new pattern

Press Release 20.6.2023 13:00 EEST

WISA-Trans has been a technical flooring favorite among vehicle manufacturers, thanks to its strength and long-lived, wear-resistant coating. However, not all panels looking the same have equal performance. WISA-Trans Mk2 has a new distinctive surface pattern which makes it easy to recognize the genuine flooring panel.

UPM Plywood has updated the surface pattern of WISA-Trans to make it easy to spot a genuine WISA panel. To set the product apart from imitations the new surface pattern has been protected with design registration. The product continues to perform to the high standards to which the customers have become accustomed.

The new surface pattern acts as a guarantee of quality. Upon seeing the new pattern, you can be confident that the board is a genuine WISA-Trans product, manufactured by UPM. This means that the product works exactly as specified.

“The new pattern gives a fresh image and is also proof that the panels are made of solid birch plywood which fulfils the end-use requirements from a strength and durability point of view,” says Juha Patovirta, senior manager for business development at UPM Plywood. “At the same time, we have increased the production capacity to secure the continuous availability of WISA-Trans products.”

New look, same performance
WISA-Trans is a slip-resistant plywood panel for demanding flooring applications in transport and construction. The panel is made of birch veneers glued together in special-oriented or cross-banded constructions. The product is intended for use as flooring in trucks, trailers and railway wagons but also for demanding building applications such as warehouse floors and loading platforms. The patterned coating is especially wear-resistant, which helps prolong the service life of the flooring.

For further information please contact:
Juha Patovirta, Senior Manager, Business Development, UPM Plywood, tel. +358 2041 56226

UPM, Media Relations
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284
media@upm.com

UPM Plywood offers high-quality WISA® plywood and veneer products for construction, vehicle flooring, LNG shipbuilding, parquet manufacturing and other industrial applications. In 2022 UPM Plywood sales was EUR 539 million and it had around 1,800 employees. – www.wisaplywood.com

Follow UPM Plywood on Twitter | YouTube | Instagram | Facebook

UPM
We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Fibres, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. As the industry leader in responsibility, we are committed to the UN Business Ambition for 1.5°C and the science-based targets to mitigate climate change. We employ 17,200 people worldwide and our annual sales are approximately EUR 11.7 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore – Beyond fossils. www.upm.com

Follow UPM on Twitter | LinkedIn | Facebook | YouTube | Instagram | #UPM #biofore #beyondfossils