Matching colour, steady supply
Plywood used by Sortimo must be both durable and aesthetically pleasing, according to Unger. This is because the company's base plates are typically made from multiple plates, and the modular design requires that the plywood plates match in colour. To tackle the challenge, Sortimo uses WISA-Hexa Grey in their racking systems.
“The colour we use is not standardized, making it challenging to match if we were to combine plywood from different manufacturers. By exclusively using WISA plywood, we ensure superior colour matching, which is a great benefit for us."
Thirdly, Unger emphasizes the importance of UPM Plywood's reliable supply chain, which has helped Sortimo weather difficult times.
“UPM Plywood offers brilliant service that has helped us pull through difficult times such as the COVID-19 pandemic and the war in Ukraine, things that could have seriously disrupted our supply chain. This is why quality service is equally important to the quality of the plywood.”
Fourthly, Sortimo can meet the specific dimensions and robustness requirements for its diverse range of transport solutions by using UPM Plywood's customized solutions. This gives Sortimo a competitive edge in the market.
“Folks at UPM Plywood not only provide us with quality plywood but also seek ways to assist us in fulfilling our customers' wishes and supporting our growth. This collaborative communication fosters a sense of shared goals between our organizations”, Unger concludes.
