Story | 11/19/2024 08:55:36 | 3 min Read time

Service Metals delivers quality and reliability with UPM’s WISA® plywood

Janne Suokas

Editor, Tulus

Service Metals is a trusted supplier to the UK’s road transport industry, delivering high-quality materials like UPM’s WISA® plywood to meet the rigorous demands of commercial vehicle manufacturers.

Founded in 1976 in Leeds, West Yorkshire, Service Metals specialises in supplying raw materials to the road transport industry in the UK and Ireland. Known for their dedication to quality and reliability, Service Metals offers a comprehensive range of products, from aluminium and steel to UPM’s WISA® plywood. The company focuses on understanding and meeting the diverse needs of commercial vehicle manufacturers.

“We serve as a one-stop shop, providing all materials a bodybuilder might need for anything from a single van to a fleet. They rely on us for quality materials that stand up to daily use,” explains Dave Hendley, Sales and Marketing Manager at Service Metals (Midlands).

Service Metals’ inventory includes steel for underframes, WISA plywood for vehicle floors, extrusions for vehicle frames, and more, providing comprehensive support for vehicle construction. The company also produces custom made up roofs, shutters and body kits, offering components made to customer specifications or developed through their design service.

Customers are served from one of Service Metals’ nine branches across the country.

“Additionally, we have our own transport fleet, which ensures speedy and reliable service throughout the UK and Ireland”, Hendley adds.

“WISA is the Rolls Royce of plywood”

When it comes to vehicle flooring materials, WISA plywood sets the standard, according to Hendley.

“We only do UPM; we don’t take in any plywood from other manufacturers. In my opinion, WISA is the Rolls Royce of plywood. It’s dependable and durable, the choice for anyone who wants a fit-and-forget solution,” he says, emphasising Service Metals’ commitment to offering top-quality products.

The collaboration between Service Metals and UPM Plywood dates back to the 1980s. Products such as WISA-Wire, WISA-Hexa, and WISA-Trans, offered by Service Metals, have long held a reputation for quality and reliability withing the UK transport industry.  
“Thanks to UPM’s early efforts in the 1980s, WISA plywood has become a mainstay in fleet specifications for major transport operators in the UK, from blue-chip companies to specialised trailer builders,” Hendley notes.

Recently, UPM Plywood introduced WISA-Trans Mk2, an updated version of the classic WISA birch plywood panel. The next-generation vehicle flooring product features a unique slate stone pattern designed to improve durability and make it easier to recognise a genuine WISA product.

“The new design ensures our clients receive a reliable product that stands up to wear while maintaining UPM’s high standards,” says Hendley.

In addition to unique products, Service Metals and UPM Plywood’s relationship is built on mutual trust and support.

“Honesty and technical support are key. Both companies know the road transport industry in the UK inside out. We know we can rely on UPM Plywood for support, whether it’s product guidance or addressing a specific customer requirement,” Hendley says.

 
 

The road ahead

Looking to the future, Service Metals is committed to growth and sustainability. The company has recently invested in a new facility to expand its stock capacity and enhance fabrication services, as well as fostering a new generation of employees. The company is also upgrading its fleet, exploring electric vehicle options to reduce environmental impact.

“We’re ready to grow alongside UPM, and with our shared dedication to quality and reliability, I’m confident in our ability to serve the UK transport industry for years to come,” Hendley concludes.

 
 
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