WISA Plywood to be centre stage with U-Build at Grand Designs Live London - creating a unique building experience

Press Release 25.4.2019 11:00 EEST

UPM Plywood is joining forces with Studio Bark and Fologram to create a unique building experience for self-builders at the Grand Designs Live event.

Two UPM WISA Plywood products will be centre stage at the Grand Designs Live show in London May 4-12 on an unusual stand created by pioneering environmental architects Studio Bark.

Visitors can watch a live build take place, as Studio Bark and Kevin McCloud create a home using the U-Build concept. The public will be invited to get involved by making further modular components from WISA-Birch and WISA-Spruce and adding to the installation. During the event, builders can interact with Fologram augmented reality headsets which guide users through the full building process.

"Wood as a building material is gaining momentum and this project presents an excellent way of showcasing a new and innovative U-Build way to approach sustainable construction. The building can essentially be reconfigured as your needs change - a great innovation in the self-build sector. We are inspired to work with Studio Bark on this project," says Ari Voutilainen, Director, Stakeholder Relations with UPM Plywood.

"Studio Bark chose WISA Plywood for many reasons, including sustainability, clear chain of custody, reliability and strength, but also because it looks good and is easy to work, with minimal waste," says Nick Newman, one of Studio Bark's directors.

The Grand Designs Live event takes place in London 4-12 May 2019 at the ExCeL exhibition centre - U-Build, WISA Plywood and Fologram can be found on stand G101.

For more information, please contact:

Ari Voutilainen, UPM Plywood
Director, Stakeholder Relations
tel. +358 20 41 50692

Nick Newman, Studio Bark
tel. +44 (0) 207 9934 332

Nick van den Berg, Fologram
Co-founder & CEO
tel. +61 451 778 287

Good Results PR, Grand Designs Live
Genevieve Daetwyler, GenevieveD(a)goodresults.co.uk
Kate Stafford, Kates(a)goodresults.co.uk
tel. +44 (0)20 3397 5180

UPM, Media Relations
Mon-Fri 9:00-16:00 EET
tel. +358 40 588 3284

UPM Plywood
UPM Plywood offers high quality WISA® plywood and veneer products mainly for the construction and transport industries as well as UPM Grada® thermoformable wood material for the furniture and manufacturing industries. The sales of UPM Plywood in 2018 were EUR 480 million and it has about 2,400 employees, including 1,500 in Finland. UPM has six plywood mills and a veneer mill in Finland as well as plywood mills in Russia and Estonia. - www.wisaplywood.com, www.upmgrada.com

Follow UPM Plywood on  Twitter | YouTube | Instagram | Facebook

We deliver renewable and responsible solutions and innovate for a future beyond fossils across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. We employ around 19,000 people worldwide and our annual sales are approximately EUR 10.5 billion. Our shares are listed on Nasdaq Helsinki Ltd. UPM Biofore - Beyond fossils. www.upm.com

Follow UPM on Twitter | LinkedIn | Facebook | YouTube | Instagram | upmbiofore.com #UPM #biofore #beyondfossils

Studio Bark and U-Build
Studio Bark are a pioneering London-based architectural practice delivering ambitious environmental architecture with a hands-on approach to research, design and construction. In 2018 Studio Bark were named AYA 'Sustainability Architect of the Year'. The team combines rigorous environmental principles with a crafted, contextual approach, working closely with clients to realize their aspirations.

Follow Studio Bark on Twitter | Facebook | YouTube | Instagram | studiobark.co.uk

U-Build was developed by award winning architects Studio Bark with structural engineering from Structure Workshop and testing from Cut and Construct. U-Build aims to transform the way people think about buildings and the way they are built, by simplifying the construction process and enabling anyone to participate.

Follow U-Build on Twitter | Facebook  | Instagram | u-build.org

Fologram is a design focused team with experience in technology startups and expertise in building software solutions for architects, creatives and researchers.

Follow Fologram on Twitter | LinkedIn | Facebook | YouTube Vimeo | Instagram | fologram.com/

Grand Designs Live
From the 4th - 12th May 2019, London ExCeL will play host to Grand Designs Live; bringing the height of home and design innovation to London for the 14th year running.

Proudly sponsored by Anglian Home Improvements, the show will boast a range of new exhibitors and features, as well as all the usual favourites, with design guru and TV broadcaster, Kevin McCloud leading the event.  Whether you are starting out on your first renovation, building a new home, redecorating a room, installing a new kitchen or simply looking for ideas, Grand Designs Live is the must-visit event for anyone wanting to learn about the world of interiors, design and self-build.