What is PPWR?
The Packaging and Packaging Waste Regulation (PPWR, EU 2025/40) is the European Union’s new legislation governing all packaging placed on the EU market. PPWR aims to reduce packaging waste and promote circular material use, replacing previous national-based rules with a single, harmonized framework across all EU countries.
It entered into force in February 2025 and first requirements will apply from 12 August 2026. Additional requirements will be introduced gradually over time.